Why Online PR is Important

As SEO becomes increasingly more competitive, business-to-business (B2B) companies can gain significant competitive advantage and amplify SEO campaign results through disciplined and consistent use of online PR. But, for many B2B companies, online PR has not yet become part of their everyday marketing vernacular. Larger companies and PR agencies are even sometimes reluctant to venture outside of their traditional comfort zones into the lesser known world of online PR. Those companies that fail to implement online PR strategies as part of their search engine marketing (SEM) campaigns are missing out on an increasingly popular and effective way to gain market visibility and motivate website visitors.
If your company already has a strong traditional (offline) PR program in place, you should be looking to extend your leverage. And if for either budgetary or bandwidth reasons your company has failed to implement any type of PR strategy at all, you should be jumping at the chance to test drive a new strategy with long-lasting benefits at relatively low cost. What’s even better is that an online PR campaign can be easily managed and built upon over time.
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